It began in the early '70s in the undisputed center of the universe, New York City. Championed by a tight-knit crew of progressive minds who lived and breathed NYC's raw creative energy, a unique social movement began to take root that was strongly influenced by NYC's unforgiving streets and colorful weave of global flavors. In 1993, OG skateboarders Rodney Smith, Eli Morgan Gessner, and Adam Schatz teamed up to found the East Coast's first true skateboarding-inspired lifestyle brand - Zoo York.
 
Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect. As it has since day one.