Pacha started in a small bar in the village of Sitges and has now grown to a global club and fashion brand with Pacha accessories. Its owner Ricardo Urgell was magically inspired by the nocturnal spirit of the Mediterranean people and motivated to open the first Pacha in 1967. After the huge success of the venue Ricardo decided to open new clubs and in 1973 he opened Pacha Ibiza. The Ibiza club is the most well-known and prestigious venue today.